Sugar! The word itself brings a feeling of pleasure with itself and reminds us of the irresistible taste it carries. Sugar has become an intrinsic part of our lives, from daily consumed beverages to festive delicacies, it is everywhere in the kitchen. But Sugar comes with its own baggage which may not be as pleasant as the sweetness it has. Recently consumers have become fully aware of the long-term effects of sugar consumption. Over the years a wide variety of sugar substitutes have been developed and promoted by companies that tried to imitate the positive effects of sugar but reducing the unwanted effects. These sugar alternatives were either derived from artificial or natural sources. The artificial ones are made with chemicals, are inconvenient to use but have their own side effects which are more harmful. The natural options are either give a different taste or a bitter after taste.
We at Maypharm worked on a research-based solution to resolve this issue and after a careful analysis of the available sugar substitutes in the market, crafted a formulation containing Erythritol and Stevia. The product developed by us is natural, tastes exactly like sugar (no after taste) and has zero calories.
We have chosen the ingredients very carefully and made sure that they are of the highest quality. All the ingredients and the finished products are manufactured as per strict cGMP norms and are sourced from manufacturers having proved track record of high-quality standards.
So why did we choose Erythritol and Stevia?
Erythritol being sugar alcohol naturally occurs in some fruits and fermented foods with negligible calories. (<0.2kcal/100g). It has a history of safe use and is approved by the regulatory agencies of more than 60 countries. Being sugar alcohol, it is not metabolized in the human body and thus has no effect on blood sugar levels or insulin levels. It is tooth-friendly with anti-cariogenic properties.
But erythritol is only 70% as sweet as sugar and has to be consumed more to match the sweetness of sugar. Stevia on the other hand is a natural sweetener made from the leaves of the plant Stevia rebaudiana has zero calories with a history of more than 1500 years of usage. It is not metabolized by the human body and thus has a zero glycemic index. But again, Stevia is 150-300 times as sweet as sugar and has a bitter aftertaste.
So, what did Maypharm do? After thorough research, we managed to get the ingredients and then it was time to blend them in the right way. For almost a year we meticulously carried thorough research on different blends to arrive at the right mix. After multiple tasting trials, we were convinced that we have created something amazing. A free-flowing crystalline blend of fine particles which exactly taste like Sugar but looks after your health – Sucra d’Lite!
Sucra d’Lite is special to us as it is also our first product in the consumer segment.
Very recently, we launched the product in India through online portals & E-commerce platforms. We are delighted with the response already and are working towards better engagement with the users. We are thankful for the acceptance of the product and the amazing customer reviews.
We are open to business opportunities across the globe. Do connect with us for further details.